Research Summary: Constellation's AstroChart For Business Trends, Q4 2016

October 17, 2016

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Move Beyond The Hype In Business Trend Cycles

Constellation's AstroChartTM for Business Trends provides market leaders and fast followers a visual guide to business trends and their adoption.  The vertical access rates adoption from mainstream to early adopters to bleeding edge.  The horizontal access estimates the impact on an organization's business model. from incremental to disruptive to logarithmic.   The intent of an AstroChartTM is to move beyond both the hype and constraints of a 2 x 2 grid.
From over one hundred interviews with boards and CXO's, Constellation has brought together an AstroChart of how various business trends play out.  These trends will be updated every 180 days or sooner but reflect what's placed into our Futurist Framework and PESTEL model as well as various inquiries and primary research.

Figure 1. Constellation's AstroChartTM for Business Trends Shows What's Hot In the Boardroom

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Nine Categories Show The Power Of Boardroom Trends

Analysis of the nine categories provides input into strategic planning for Market Leaders and Fast Followers.  The nine categories include:

  1. Bleeding edge - Logarithmic.  Brand new startups and innovation teams are building to digital ecosystem networks and situational awareness.
  2. Bleeding edge - Disruptive.  Mass personalization, robotic process automation, and sales by design drive this category.
  3. Bleeding edge - Incremental.  Digital ethics plays a role among early pioneers.
  4. Early adopter - Logarithmic. Digital transformation remains high on this list in the search for growth and the avoidance of digital disruption.
  5. Early adopter - Disruptive.   The majority of trends currently are in the early adopter category and include sharing economy, digital artisans, P2p networks, design thinking, chief digital officers, gig economy, and inclusion programs.
  6. Early adopter - Incremental.  Customer success management, job sharing, gamification, co-working spaces, demand driven networks, and gamification show incremental improvement as they fall from being disruptive to incremental.
  7. Mainstream - Logarithmic.   There are no topic areas here but total quality management from the 1980's and Six Sigma from the 1990's would be an example.
  8. Mainstream - Disruptive.  Innovation centers and agile dev ops are now mainstream adoption and disruptive.
  9. Mainstream - Incremental.  CSR programs and business process outsourcing remain mainstays and mainstream incremental.

The Bottom Line: Plan Out Corporate Strategy With The Constellation's AstroChartTM for Business Trends

Stay abreast of the latest business trends by adoption rates and business model impact using the Constellation's AstroChartTM for Business Trends.  Use the AstroChartTM to develop your overall board room strategy and to benchmark your organization's adoption.   Constellation observes the following:

  1. Organizations should take an assessment of their board room priorities and use the AstroChart to determine portfolio management.
  2. Market leaders tend to bet 50% of their portfolio on disruptive projects
  3. Market leaders tend to bet 30% of their portfolio on bleeding edge projects
  4. Fast followers tend to bet 80% of their portfolio on early adopter projects
  5. Logarithmic - bleeding edge bets require a very informed or founder driven board.

Your POV.

Ready to take advantage of the Constellation's AstroChartTM for business trends?  How have you built out your strategic investment map?  Learn how non-digital organizations can apply a business trends roadmap and the PESTEL futurist framework to disrupt digital businesses in the best-selling Harvard Business Review Press book Disrupting Digital. 
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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