News Analysis: @Cisco and @Apple Team Up At #GSX

August 31, 2015

R-Wang-640x480

Two Tech Giants Partner To Drive Up Enterprise Sales

@timcook @johnchambers #GSX @cisco @apple
On August 31st, 2015 at the annual Cisco sales kick-off, Global Sales Experience (#GSX), 20,000 attendees witnessed a surprise appearance by Apple CEO Tim Cook with Cisco's Chairman, John Chambers.  The surprise announcement brought forth a new alliance designed to boost sales for both organizations in the enterprise.
Key insights:

  • Improved experiences.  Apple and Cisco are partnering to improve the experience for iPhone and iPad in the enterprise.
  • Creating a technology differentiation.  By reducing redundancy and improving caching, enterprise users will experience better performance from iOS devices and Cisco Networks.
  • Driving reliability.  Cisco networks will be optimized for easy connections for Apple devices to improve reliability.

Here's the quick video analysis of the deal (see Figure 1).
Figure 1. Video Analysis Of The Cisco - Apple Announcement

20150831 Apple Cisco announcement from Constellation Research on Vimeo.

The Bottom Line: Apple Is Serious About Partnering To Grow Enterprise Sales

From the IBM deal last year, to this Cisco deal, Apple shows its commitment to growing in the enterprise.  More importantly, Apple could have tried to enter the market by itself, howver, it realizes that good partnerships are key to success.  In fact, Apple knows who they are and what they are good at.  As with future partnerships, expect Apple to identify alliances where they can deliver complimentary skill sets and of course drive iPad and other iOS device sales.  Based on the rumors of a Tim Cook appearance at #BoxWorks, one can expect another announcement some time soon.

Your POV.

What do you think of the partnership? Do you think Apple has the right strategy?  Will Cisco sell more networking with the Apple partnership? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:
  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

Resources

 

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt. Copyright © 2001 -2015 R Wang and Insider Associates, LLC All rights reserved. Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience.
 

Cupertino Ray Wang Ray R Wang #MSDynCRM Apps Strategy CIO Cloud CMO Continuity crm; CustExp customer experience customer experience management customer relationship management (CRM) CXM disrputing digital Disrupting Digital Business disruptive disruptive business models enterprise applications enterprise apps Enterprise apps strategy Enterprise Software marketing R "Ray" Wang; rwang0 Software Insider SoftwareInsider @harvardbiz #digital #disruptingdigital Attention Economy Boardroom Priorities Brand Promises CDO CEO Chief Digital Officer Chief Executive Officer Chief Financial Officer Chief HR Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Technology Officer CTO Data to Decisions digital artisans Digital Business Digital CXO's Digital Disruption digital strategy digital transformation DigitalBiz digitaltransformation disrupting digital Disruptive Tech Life Cycle disruptive technology Harvard Business Review Press inisght based business platforms Insight Insight Brokerage Insight Economy Insight Streams Monday's Musings network economy P2P P2P Networks People to People Transaction Costs unit cost pricing Intention Driven mass personalization Mass Personalization At Scale Digital Proficiency business transformation cfo Chief Collaboration Officer Chief Creative Officer Chief Customer Officer Chief Data Officer Chief Information Security Officer Chief Procurement Officer Chief Revenue Officer Chief Sales Officer Chief Security Officer Chief Service Officer CHRO Constellation Research Constellation SuperNova Awards COO Digital identity disruptive technologies innovation vendor strategy Alphabet AT&T Bell Labs Calico General Motors Google Google Calico Google Capital Google Fiber Google Ventures Google X Kodak Nest News Analysis Sony Xerox customer bill of rights customer service Customer Support data quality data retrieval data rights LinkedIn social media #sagesummit $N accounting analytics cloud computing Enterprise Resource Planning ERP event report Himanshu Palsule Matrix Commerce New Orleans Paul Bridgewater payments payroll R "Ray" Wang Apps Strategy Sage Summit smb Stephen Kelly user conference user event vendor events @vsikka BPO business process outsourcing India Indian IT Services Firms Infosys Infosys Technologies Ltd. IT Services IT services firms IT Strategy N R Narayana Murthy SAP Vishal Sikka Charles Phillips Ensw GT Nexus Infor inforum Manhattan Associates manufacturing mergers mergers and acquisitions procurement supply chain supply chain orchestration suppy chain management 2015 A/B Testing acquisition acquisitions customer relationship management Digital Marketing Digital Marketing Transformation marketing automation Maxymiser mobile Mutlivariate Testing Oracle AiKiDo Cloud Platform co creation co innovation design thinking next generation Next generation apps Constellation Connected Enterprise Silicon Valley @boxhq #boxworks #CSX #IOT alliances Apple BYOD Cisco Consumerization of IT Internet of Things partnerships