Research Summary: Why Live Engagement Marketing Supercharges Event Marketing

May 6, 2016

R-Wang-640x480

Digital Transformation Shifts Static Event Marketing to Live Engagement Marketing

Event marketing often represents 21 percent to 33 percent of most marketing organization budgets. While success criteria remain murky at worst and sparse at best, organizations have an opportunity to digitize event marketing using live engagement marketing techniques. Live engagement marketing provides marketing teams with the capability to not only quantify event marketing activities but also identify success rates in right time. This real-time capability enables event marketing teams to make adjustments during the event that improve engagement and ultimately increase conversion rates.
This report launches a new research category called Live Engagement Marketing. The category reflects the digital transformation of traditional event marketing.

Click here to purchase/download

Your POV.

Are you ready to transform marketing with live engagement marketing? Are you looking to super charge your event marketing efforts? Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

Please let us know if you need help with your Digital Business transformation efforts. Here’s how we can assist:

Developing your digital business strategy
Connecting with other pioneers
Sharing best practices
Vendor selection
Implementation partner selection
Providing contract negotiations and software licensing support
Demystifying software licensing

Resources

Monday’s Musings: Why Digital Transformation Must Move Beyond The Hiring Of A Chief Digital Officer April 25, 2016
Monday’s Musings: The Four Personas Of The Modern CMO In A Digital World April 11, 2016
Tuesday’s Tip: IOT and The Death Of OmniChannel Non-sense In Customer Experience September 22, 2015
News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser August 20, 2015
News Analysis: @Infor Acquires @GTNexus for $675M August 11, 2015
News Analysis: Inside Alphabet – G Is For Google August 10, 2015
News Analysis: Infosys One-Year After Vishal Sikka August 4, 2015
Event Report: Sage Summit 2015 Shows A Refocus On The Future Of The SMB Customer July 29, 2015
News Analysis: Inside The Rationale Behind @LinkedIn Turning Off Its CSV Connections Download Tool July 25, 2015
News Analysis: How @LinkedIn Is Creating A Personal Data Hostage Crisis For Its Users July 25, 2015
Tuesday’s Tip: Apply For A SuperNova Award – Recognize Leaders In Digital Business July 21, 2015
Book Summary: Lesson 10 From Disrupting Digital Business – Segment By Digital Proficiency Not Age July 12, 2015
Book Summary: Lesson 9 From Disrupting Digital Business – Deliver Intention Driven, Mass Personalization At Scale July 2, 2015
Book Summary: Lesson 8 From Disrupting Digital Business – Democratize Distribution With P2P Networks June 22, 2015
Webinar Invite: Delivering on Continuity – The Future of Marketing June 15, 2015
Book Summary: Lesson 7 From Disrupting Digital Business – Humanize Digital With Digital Artisans June 14, 2015
Book Summary: Lesson 6 From Disrupting Digital Business – Win With Network Economies June 10, 2015
Product Review: Two Apple Watch Enterprise Apps Launched With IMS Health Life Sciences Wearable Platform June 7, 2015
Event Report: Zuora’s #Subscribed15 Shows How Organizations Can Power Their Digital Transformation Initiatives May 31, 2015
Book Summary: Lesson 5 From Disrupting Digital Business – Build For Insight Streams May 31, 2015
Book Summary: Lesson 4 From Disrupting Digital Business – Know That Data Is The Foundation May 25, 2015
Book Summary: Lesson 3 From Disrupting Digital Business – Sell The Smallest Unit You Can May 17, 2015
Webinar Invite: Disrupting Digital Business – The Customer Experience Imperative May 16, 2015
Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL May 12, 2015
Book Summary: Lesson 2 From Disrupting Digital Business – Keep Brand Promises In An Attention Economy May 10, 2015
Research Summary: The Correct Way to Use Customer Data May 6, 2015
Event Report: Insights Into The New NetSuite At SuiteWorld 2015 May 9, 2015
Book Summary: Lesson 1 From Disrupting Digital Business May 3, 2015
Personal Log: Read Chapter One of Disrupting Digital Business April 22, 2015
Press Release: Registration Opens for Inaugural Constellation Digital Disruption Tour April 16, 2015

Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website. * Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
Copyright © 2001 - 2016 R Wang and Insider Associates, LLC All rights reserved.
Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience

Cupertino Ray Wang Ray R Wang @harvardbiz #digital #disruptingdigital Apps Strategy Boardroom Priorities Brand Promises CDO CEO Chief Digital Officer Chief Executive Officer Chief Financial Officer Chief HR Officer Chief Information Officer Chief Marketing Officer Chief People Officer Chief Technology Officer CIO CMO CTO Data to Decisions digital artisans Digital Business Digital CXO's Digital Disruption Digital Proficiency digital strategy digital transformation DigitalBiz digitaltransformation disrupting digital Disrupting Digital Business disruptive disruptive business models Disruptive Tech Life Cycle disruptive technology enterprise applications enterprise apps Enterprise apps strategy Enterprise Software Intention Driven mass personalization Mass Personalization At Scale Monday's Musings network economy News Analysis P2P P2P Networks People to People R "Ray" Wang; rwang0 Software Insider SoftwareInsider #WEF Attention Economy CHRO Constellation Research CXO Economics Economy Global Economy Harvard Business Review Press World Economic Forum #Davos2016 #WEFTalks cfo Chief Creative Officer Chief Data Officer Chief Information Security Officer Chief Procurement Officer Chief Revenue Officer Chief Sales Officer Chief Security Officer Chief Service Officer Davos Fourth Industrial Revolution @FT artificial intelligence man vs machine Wipro event report Featured future of work finance Transformation of Finance health healthcare #ENV16 2016 Big Data blockchain blockchain technology bots business disruption business transformation chatbots Chris Capossela Cloud Cloud Platform Consumer Tech Conversations as a Platform Cortana crm; CustExp customer engagement customer experience customer relationship management digital assistants financial services Lillian Rincon machine learning Microsoft Microsoft Delve Microsoft Dynamics Microsoft Envision Microsoft Office Microsoft Office 365 Natalie McCullough Office Graph People Analytics Satya Nadella user conference user event vendor events vendor strategy Volometrix ad networks audience acquisition audience development Brand brand promise brand strategy content content management creative to commerce customer care customer service CXM data driven digital commerce Digital Marketing Digital Marketing Transformation disruptive technologies Engagement marketing marketing agencies marketing automation marketing execution Marketing Strategy Peer to Peer Programmatic ROI Chief Operating Officer COO accounting appsexchange cloud computing Enterprise Resource Planning ERP financial management FinancialForce Research Summary NetSuite PaaS platform as a service user experience ux analytics data quality data services data stewardship master data Reltio big ideas DoubleDutch event marketing live engagement marketing