Mon, 05/03/2021 - 23:36
Long-term loyalty is gone.
Your customers will trade loyalty for convenience, value, or status.
Consider Domino's. Even though they managed an A+ digital transformation in the 2010s, the company now faces a new existential threat. The enemy is no longer Pizza Hut; it's the new wave of food delivery companies like Uber Eats and DoorDash moving into its sector.
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